Many meta descriptions end with the same text
description_boilerplate_tailShort answer
At least 30% of your indexable pages have meta descriptions that end with the same sentence or the same last six words — typically a slogan, a phone number or a “free shipping” line added by a template. That part of every snippet is identical, and it takes space that could describe each page.
Why it matters
Google shows only the first part of a description, and less on phones. A shared ending uses that limited space for text that doesn’t distinguish one page from another, and makes your results look alike when several appear for the same search. It is not a ranking factor, which is why the rule is informational.
How Glimana detects it
Glimana looks at the descriptions of indexable pages that return 200, if at least 20 pages have one. For each description it takes the last sentence (when there are at least two sentences and the last has three or more words) and the last six words, compared in lower case. Pages with exactly the same description are left out, because Same meta description on more than one page already lists them. The rule fires when one ending is shared by at least 30% of the pages; the evidence shows the ending, how many pages share it and example URLs.
How to fix it
- Find the affected pages in Glimana. Open Issues › Many meta descriptions end with the same text. Every affected page is a row; open one to see the evidence Glimana recorded for it (the measured value, the offending element or the target URL). The same list sits on the task card under Tasks, and the page's own detail view under Pages shows its full signals.
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Apply the fix on your platform.
Remove the shared ending from the description template, or shorten it to a few words, and use the space for what is specific to each page. If the information matters (a phone number, free delivery), put it on the page itself, where it helps visitors who have already clicked.
Look at the SEO plugin’s description template for the post type (Yoast: Settings → Content types; Rank Math: Titles & Meta). A fixed sentence after the excerpt variable is the usual source. Remove it from the template.
Check the theme’s
meta descriptionoutput intheme.liquidand any SEO app’s template. Apps often append the store name or a promotion to every description.Find where the description is assembled and remove the constant suffix. If you need a call to action, write it per page or per section so that the wording changes with the content.
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Publish and clear caches. Save and publish, then make sure the crawler will see the new version: WordPress — clear the page cache in your cache plugin and purge the CDN; Shopify — theme and content changes go live on save, but purge any CDN in front of the store; custom code — deploy and purge the edge cache. Check in a private window or with
curl -s https://your-domain/page | grep -i '<title\|canonical\|robots'that the live HTML has changed; Glimana reads what the server sends, not what your browser has cached. - Verify in Glimana. Open the task under Tasks and click Mark as done. The next crawl counts the endings again, and the task closes when no ending is shared by 30% of the descriptions.
How the fix is verified
The next crawl reads the descriptions again; the issue closes when no ending is shared by at least 30% of them.